New markets opened for UFI Filters

Task:

A leader in filtration and thermal management, UFI Filters has been availing of the PR expertise of bmb-consult since 2016. In 2022, bmb-consult was tasked with exploring new media segments in the fields of agriculture and hydraulics in order to boost UFI Filters’ PR presence in these areas.

Service:

• Scanning of media landscape (journals, platforms etc.)
• Evaluating findings and identifying potential targets
• Building up new data base (and strengthening existing ones)
• Contacting new editorials
• Relationship building with new journalists
• Providing journalists with press information, feature content and press releases
• Following up with journalists

Results:

During 2022, bmb-consult used its vast data base and deep experience in relationship-building with the trade media to gain UFI Filters a foothold in its new target sectors: agriculture and hydraulics. This has resulted in the building of awareness of UFI Filters in these areas as well as the delivering of company-related content to targeted media.