UFI Filters is a global leader in filtration technology and thermal management, manufacturing filtration systems for the automotive, industrial and agricultural industries. UFI supplies the full range of air, oil, fuel, cabin, hydraulic and coolant filters as well as thermal management systems to the automotive sector, meeting the needs of nearly all car brands and motorcycles as well as commercial, heavy duty and agricultural vehicles. 2020 saw bmb-consult continue its collaboration with UFI Filters, providing PR advice as well as a record amount of content to the highest level of the company.
During 2020, bmb-consult created a record amount of press releases for UFI Filters. Ten press releases were jointly created as well as edited by the international PR agency. These press releases concerned a variety of UFI Filters-related topics, such as the company’s technology, which has featured in the cars of leading manufacturers such as BMW, Volkswagen, Fiat and Maserati, HR topics and sponsorships. In addition, the Covid-19 pandemic provided UFI Filters with the opportunity to enter into a new business field: Personal Protective Equipment (PPE). For the launch of the company’s Class A ‘Medical Mask’, which has subsequently helped in the fight against the spread of Covid-19, bmb-consult created and distributed a press release to publicise the news.