GMH Gruppe and Coool Agency Win German Design Award 2025

GMH Gruppe, Germany’s top green steel manufacturer, and Coool Agency have been awarded the prestigious German Design Award 2025 for their collaborative work on GMH Gruppe’s new online presence.

The redesign embodies the evolution of the steel industry towards a transformation, highlighting GMH Gruppe’s pivotal role in enabling the global transition to a more sustainable economy. Steel is indispensable to modern infrastructure, and GMH Gruppe’s circular green steel production is essential for reducing industry’s carbon footprint.

“The new website brings out the best of our sustainable core, our pioneering team spirit and the quality of the steel we deliver day by day. It underlines the central messages that we want to convey to our customers, partners, and employees about what our mission is”, says Luciana Filizzola, Director Sustainability and Communications, GMH Gruppe.

Serving as a digital hub, the new website emphasises GMH Gruppe’s commitment to sustainable solutions that are not only economically viable, but also environmentally essential. By positioning themselves as #GreenSteelPioneers, GMH Gruppe is helping industries in Germany, Europe and worldwide to transition to a future that combines industrial progress with climate responsibility. The website helps to focus attention on the company as a shining example of German entrepreneurship with sustainability at its core.

“We believe this award is more than a recognition of design — it’s a recognition of transformation”, says Tobias Kollmann, the founder of Coool Agency. “By blending bold visuals and clear-cut design with a powerful positive narrative, we’ve shown how sustainability communication can energise even the most traditional sectors.”

The award-winning website will be showcased in the German Design Award 2024 Winner Gallery, setting new standards for digital storytelling in traditionally conservative industries.