To celebrate its 60th anniversary, the company has pioneered a solution for new generations, which uses light to take color up to a whole new level
For its 60th anniversary, Brembo is presenting the ‘New G Sessanta’, a new concept inspired by the first-ever brake caliper for motorbikes produced by the company, embodying our new vision of the future of mobility.
The core of the concept lies in the revolutionary application of LED technology directly on the body of the caliper. This solution is adaptable to every application and type of caliper and enhances its form and function: it can be both an interface, communicating directly with the user, and an aesthetic choice, adapting to the user's tastes and preferences. The light takes Brembo's experience in the use of color to a higher level, giving it new values.
The Brembo ‘New G Sessanta’ is a concept designed to be individualized, by using wireless technology, when the vehicle is at stop, to control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings. The use of color and light also has the potential to enable data and information to be sent on the conditions of the vehicle and the caliper itself, or even to help localize a parked vehicle by emitting a courtesy light.
A born leader of the innovations that have shaped the history of high-performance braking systems, Brembo has pioneered a new concept in brake calipers that goes beyond the traditional canons of design and technology, to introduce a contemporary dimension that speaks the language of new generations.
The Brembo ‘New G Sessanta’ concept celebrates the design of the brand’s first ever brake caliper to be manufactured for motorbikes in 1972, and the name of its designer. Remaining true to the iconic lines that were the hallmark of that history-making first model, the concept reinterprets its body with a next-generation framework of dynamic solids and voids, which are still essential in their immediacy and formal consistency
Just as the first 1972 Brembo caliper set the standard for all the models that followed, the ‘New G Sessanta’ concept represents Brembo’s vision of new features and solutions for brake calipers, building on its strategy to become a trusted solution provider and to continue setting the standard for future generations.
Account Director
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